The interactive way in which the feedback is gathered allows for much deeper probing into what the respondent is trying to convey. It is much more thorough than a multiple-choice approach that compares me to a database for the purpose of placing me in a statistical ranking. The result is that I got a much deeper look at my behaviors — complete with specific examples — than I have ever experienced with other feedback approaches. The way in which the feedback was delivered was also very important. I wasn’t able to blow off the feedback since my coach gently but skillfully offered a mirror for me to see myself clearly, even when I didn’t want to. We were also able to set up some useful agreements for future feedback experiences (i.e. ‘please point out when you perceive my reaction to be defensive’).